idiotech news

8 Oct '04: Prodigy Remixed - The Video
Seattle based company, ScreenPlay, Inc has produced a video for the idiotech remix of "Girls" from the Prodigy Remixed album, "Always Outsiders, Never Outdone".

The company specialises in using their library of music videos (larger than MTV's) to create in-store content for retail establishments, such as Sam Goody/Musicland, K-Mart, Radio Shack, and Target. Their content has been estimated to be exposed to over 300 million viewers a month.

Jeff Nelson (a.k.a. Professor Jeff) of Screenplay has put in over 2,000 edits to adapt the original video to the idiotech remix of the audio.

Warner Music (the parent company of Maverick, The Prodigy's US record label) have approved the re-worked version and it has been scheduled for over around 750 locations, including Macy's, JC Penny, Bloomingdale's, Sak's, Bon Macy's, Baker's Shoes, and many bars, clubs and mall stores across North America.

It should also be available on the Nightlife video jukeboxes system in the US and Australia, and on ScreenPlay's Vision Series VJ discs.

More locations may follow...


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